Simon Sinek often gets written off as just another business guru or motivational speaker. Fair enough—his book Start with Why is focused on leadership and how leaders can inspire others. He also earns a good living coaching and giving speeches, fitting the usual “guru” profile. But there’s a real gem of a message in his work: it cuts to the heart of how we make decisions and can make all of us better communicators.

In this post I talk about how the Golden Circle can transform your approach to storytelling, brand building, and professional communication—and how you can apply it to your marketing, communications, content creation, and beyond.

Analytics offer insights that can help you transform your approach to content creation and drive success. At Vidzero we’ve also seen first-hand that It’s incredibly important not to lose sight of the real people behind the numbers. Focusing solely on data can create a disconnect, so this guide will help you strike the perfect balance between data-driven decision-making and nurturing genuine relationships with your audience.

Whether you’re creating content for Instagram, TikTok, or any of the cool platforms out there, mastering vertical videos is a must. Nick will break it down for you with tips on cropping, shooting vertically, and making sure your videos shine, no matter the format.

Video content has become a critical component of digital marketing, and the ways we create and consume it are constantly evolving. To keep your brand relevant and ahead of the curve, it’s essential to understand and leverage the latest trends that are shaping video marketing. Here are six key trends that are transforming how businesses approach video content and how you can use them to elevate your brand.

Lights, camera, action! It's time to scale up your video content game and take it to the next level! But how can you do it in a fun way? Here are some tips to help you scale up your video content with a fun twist...

Corporate videos are a great way to promote your brand, showcase your products, and engage with your audience. However, creating professional-looking corporate videos can be costly. But, did you know that you can make cheap corporate videos without breaking the bank? Here are some tips to help you make cheap corporate videos...

Video content has become an increasingly popular tool for businesses to promote their products and services. It offers a cost-effective and engaging way to reach out to potential customers. In fact, video content can be a better investment than hiring sales people. Here are some reasons why...

Recording a life story on video is a wonderful way to capture memories, stories, and experiences for future generations. It offers many benefits for both the person sharing their story and their loved ones who will cherish the memories for years to come. Here are some of the benefits of recording a life story on video...